Client/
Roboost - Powered in hell
Project/
Branding
Brief/
Roasted in brooklyn, Roboost is a coffee brand made with the strongest robusta beans selection. One of the main attributes of this type of beans is that it contains twice as much caffeine as arabica beans which makes it a natural energy drink
Challenge/
We were asked to develop the concept, naming and graphic guidelines for the previously mentioned coffee brand aiming to young and active people as the main market traget.
Solution/
Our first step was the naming proposal, and we came up with it after mixing the plant’s name (Robusta) and one of it’s main characteristics (power boost).
Once the brand name was approved, it was time for a solid concept and a coherent graphic style… Inspired by the New York subcultures and the strong robusta characteristics, “Powered in hell” was our brand concept which ended up in a devil/urban style where the stamps play a main role as label’s printing method.
