Condé Nast Portfolio
MAGAZINE LAUNCH & CREATIVE DIRECTION
Portfolio was something new for Condé Nast: a business publication. We were fortunate enough to enjoy an 18 month incubation period during which time a small group of us imagined the magazine’s look and content. Taking a cue from Fortune Magazine from the 1930s, our first (and still favorite) cover idea was to present an iconic photograph unadorned by cover lines. The magazine folded in 2009—a victim of the recession it had failed to predict.
