Client/
Juniper Tonic Water
Project/
Elderflower labels.
Brief/
Juniper Tonic Water is a brand founded by a recognized Colombian bartender and the first one locally made. A wide range of flavors are the result of their knowledge and creativity.
Challenge/
As the market grows and there are more brands in the game, high quality is not enough. “We must evoke feelings at first sight, show the world our passion to details and to stand out at the bars”
Solution/
Inspired by the English victorian style and the Elderflower + Citrus flavors, we created this new label approach, reflecting their passion to details and special taste. Our aim was to redefine the brand’s style and establish new guidelines for future labels and packages.
Sketch/
