Minsub Song's profile

Be Natural - "LUSH" Brand Prototyping Design

_2018. 06 ~ 08
image from Lush UK website
Lush is cosmetic brand headquartered in UK. Their products are 100% made of vegetarian, sometimes they contain eatable ingredients such as fruit, mlik, or eggs.
We defined Lush's core value as "Naked Nature", cause of the above facts and their packaging style, promotions, existence of creative buying team(for finding fresh and native ingredients in every local), and idea of using nature.

So we made something new for Lush with their core value, the Lush Pot.

"Charming Pot" is motivated from the fruit named Korean melon. In shape of Korean melon, we melt and pour soap. Colors are from melon's basic color, and its main season color, summer. 
As you can see, "Trick or Treat" is motivated from sweet pumkin.
There's half sponge inside, so you can pin it in or lean on it.














Making Process
We made our own soap, using melt and pour soap making methods, vacuum forming to make mold of soap. Before knowing right method for making soap, we tried lots of other method such as silicon molding with 3d printing and cold process soap making. Through experience and failure of making method, we found right ways to fit us.
Be Natural - "LUSH" Brand Prototyping Design
Published:

Be Natural - "LUSH" Brand Prototyping Design

Cosmetic Brand "LUSH" Commercial Prototyping Design - Natural Soap named "Charming Pot" and "Trick or Treat"

Published: