Mothercare Christmas Concept:
Assets were created with a seasonal theme based on the four promotional colours, starting with the strongest shade then reducing them down to subtle tones, creating Christmas elements consisting of pretty patterns and stripes.
The aim was to avoid the clash of promotion versus campaign creative and present a concept that would work seamlessly with promotions and sale.
Christmas creative - combining the subtle stripes with the red of the stripe turned up full.
Clothing - Promotional use of assets, using the promotional pink to display the saving message.
Home & Travel - Promotional use of assets, pink in the stripe has been turn up full to highlight promotional message.
SALE - Assets combined with Sale creative, red in the stripe has been turned up full.
Mothercare Home page:
Banner Creative displayed as hero image. Christmas elements have been used on the second promotional row directly below subtly using the assets to frame rather clutter the offers.
By using the elements in this way and combining the stripe with Sale, once dropped into the page - it complements the row below rather than clashing with the other offers.
Mothercare Christmas Window.
Mothercare Sale Window.
Mothercare mobile store.
Christmas online sub-category banners could also be used for in store navigational banners.
