The task was to come up with a name that would reflect youth interests, develop advertising slogans and the whole image component of the brand.
I had to go to youth parties for several days and observe the young people. How they look, how they behave, what they are talking about. And once I stopped listening closely, and I noticed one tendency - all the guys constantly chatter and laugh. Everywhere there is a buzz of loud conversations, accompanied by a ringing laugh.
I had to go to youth parties for several days and observe the young people. How they look, how they behave, what they are talking about. And once I stopped listening closely, and I noticed one tendency - all the guys constantly chatter and laugh. Everywhere there is a buzz of loud conversations, accompanied by a ringing laugh.
To use lips, smiles or faces - for me it seemed banal, because I wanted a non-standard expression. Therefore, the idea was born to revive dentures, make them bright, freaky, fun.
A logo, packaging design, advertising poster, billboard, flyer and stopper have been developed.
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