GOSHA ice cream for kids
Gosha is a popular brand of ice cream for kids. To the release of a new product – chewing ice – we restyled the visual identity of the brand.
The character became more vivid and modern as the cartoon hero. The logo and composition of the packaging have changed.
The main emphasis is on the product – we managed to reflect its plasticity, using tasty illustrations and schematically showing its ability to wobble. The design uses juicy colors that reflect different tastes. The upper part of the package is a single color brand zone with logo.
The main emphasis is on the product – we managed to reflect its plasticity, using tasty illustrations and schematically showing its ability to wobble. The design uses juicy colors that reflect different tastes. The upper part of the package is a single color brand zone with logo.
