Brand Statement: No More Deaths - No Mas Muertes is a non-profit dedicated to helping undocumented immigrants and their journeys. The group provides them with food and water, utilizing many volunteers and staff. A famous feature of the group is that they set up water bottles in the Arizona desert so that the immigrants have aid. Their motto is "Humanitarian Aid is Never a Crime."

We found the old logo of No More Deaths to be outdated and old-fashioned. While it does represent the mission of the non-profit very well, we feel that is not simple nor modern. Our design, however, reflects is more contemporary and simple. 

We debated using a wordmark logo or an icon for our logo. We went though many iterations, and finally decided on designing a water bottle to fit with the theme of the non-profit.