CauseLabs Branding
The focus of CauseLabs' identity conveys the virtue of being a social conscious innovation firm. The mark combines two symbols: an arrow and a bolt. The bolt represents the builder and creator while the arrow represents the ideas of acceleration and progress. These two shapes visualize the CauseLabs story as we move ideas forward through the process of innovation.
The word mark, set in Museo Sans Rounded, is clean, professional, and approachable. The soft edges of the typefaces help to facilitate harmony between the the word mark and symbol while a slight contrast in weights helps to elevate the core of our mission to serve great causes.
