** SILVER LOERIE WINNER 2019 **
Pop, hip hop, rock ‘n roll and jazz - music that influences who I am and stimulates and inspires my creativity and designs. It was therefore appropriate for me to use music that inspires me to promote myself as a designer. Music is all about feeling, and it is thus that I use the concept of music to promote myself as a designer as I aim to create work that makes people feel something.
In order to promote myself I created a set of vinyl covers to represent my work. Each cover is designed and illustrated according to the theme of the song I selected, to show my different design styles. Each song and each genre represents the various layers to my personality, creativity and my designs - It’s wild, it’s calm, it’s bright, it’s loud, it’s soft, it’s caring. The diversity of sound and music is reflected in my work.
Part of the promotional package includes a set of earphones that enables you to listen to the different music I have selected for each vinyl cover. Inside each cover is a QR code, that when scanned, allows one to listen to the different songs that I have chosen to describe myself. An entire sound and visual experience is created to promote my creativity. To enhance the experience I have included t-shirts, stencils, records and posters all which show my diversity and ability to work on different mediums.
I decided to brand myself under the name Ink Giraffe. Ink Giraffe does not mean one thing, it does not define anything specific and so gives me creative freedom to design, create, change and match the ‘sound’ and feeling I want to create.
1. I WANT TO BREAK FREE - QUEEN
2. THRIFT SHOP - MACKLEMORE
3. PIANO MAN - BILLY JOEL
4. COLOURS OF THE WIND - POCAHONTAS