This work is proactive, done with the intention to promote environment awareness.
The idea behind the visuals is tho show a beautiful landscape but covered with pollution. The visual are inspirations from beautiful landscapes, but there is another side to it which shows the blast of pollution, 90% of the creative is covered with the polluted portion of the landscape. Also the line says,
"The 2028 Lokmat Planet Photography Contest Winners.
Keep planet Earth picture-perfect.
Follow us and know how @ www.lokmat.com."
here the messaging is clearly stating that the best photography in future is going to have 90% of pollution and 10% of nature in it.