Client: BIC
Product: BIC Crystal Regional Campaign.
Campaign: Get a pen you can relay on.
Campaign: Get a pen you can rely on.
Storyline: In life and love, when you use the wrong pen you set yourself for epic fails.
Print ad: Get a pen you can rely on.
Campaign: Get a pen you can rely on.
Activation: A billboard crowd generated. Ask regional artists to illustrate using only one BIC pen.
Result: Online gallery. Use the winners as billboards.
