The Break-Up. BIC Cristal - Get a pen you can rely on.
A digital campaign for BIC Cristal - Sub Saharan Africa market.
A simple, relatable story about an epic pen fail. In life and in love, the wrong pen can set you up for an epic fail.
A simple, relatable story about an epic pen fail. In life and in love, the wrong pen can set you up for an epic fail.
BIC brand brought to life in another witty story with the concept - Get a Pen you can rely on.