I was briefed to create a packaging that’ll enter the bottled water market. In creating the packaging, I also had to create a brand identity that’ll not only go hand in hand with the packaging but the brand must also be able to stand-out and compete with other bottled water brands in the market.
This packaging is designed to enter the and sell in the water bottled market. The packaging is made out of liquid carton because it will bring a new perspective into purchasing and consuming water from liquid carton and its easily recyclable. The brand that will be selling this product is called, “Oxygen” (Oxygen Water in full). The water will be stored in aseptic/liquid cartons. The box carton will promote, health, hydration and being eco-friendly. It will be bringing a new experience to the consumer to drink water out of a box carton.
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