Mombasa is a London based premium food brand,
founded by three friends, committed to making globally inspired products using only natural ingredients.
T A S K
Create an identity for mombasa, which is minimalist, cult-like, and fun, extending from label design to photography. With primarily online driven sales, a focus on social media and achieving a cohesive brand that makes mombasa recognizable.
O U T C O M E
I worked with mombasa to design labels for two flavours, cinnamon tahini and coconut tahini. The design had to be very minimal and clean, with pastel colours. I developed a graphic system that carries over from the label design to social media to create a cohesive brand. Additionally I created packaging design that holds 2 tubs. Photography was an important part of the brand, I created a wide range of product shots to be used for social media, and the Mombasa website.
Client: Mombasa Service: Brand Identity, Package Design, Photography Year: 2018
