Winning entry for Curtis packaging competition
For the Curtis packaging competition I’ve created a fictional brand named Kayu. Established in 1965, Kayu originated in Japan, producing luxury chocolates with unique flavours such as Matcha Green Tea Flavour or Blueberry. In the modern age the brand has grown to the UK market, offering a different and unique luxury chocolate brand which makes for the perfect gift. The target audience for the product is high income customers,
middle class to upper class, that buy luxury products.