BRANDING -
BEAUVINCE JEWELRY
- Brand Logo & Identity Design
- Stationary Design
- Web Design
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THE DEAL
Diamonds. Jewelry. Diamonds. Love. Diamonds. Eternity.
To create a Brand Logo and Identity for high-end diamantaire jewellers, Beauvince Jewelry retailing in exquisitely designed diamond jewelry in New York, Mumbai and Dubai. The brand logo needs to symbolise 'Eternity & Trinity', be bold, exclusive and distinct.
THE DOPE
The pre-selected name ‘Beauvince’ is an amalgamation of the words ‘beauty’ and ‘vincible’ combined to mean ‘with beauty one can conquer’. The brand seeks to cherish individual uniqueness, their dreams, desires and strengths of jewelry lovers via diamonds - the strongest substance found in nature. Now most natural diamonds are said to be between 1 billion to 3.5 billion years old.
So talk about beauty conquering time and challenges - literally!
Creating the ancient trifecta symbolism worked beautifully for the brand to denote 3 aspects of a woman – Her Heart, Soul and Body. We encircled the symbol to interconnect all three and bond them together while adding indent marks on either side to give it the feeling of a precious ring lying on a cushion.
Similar to the well known feeling of romance, expectation, elation and release of copious amounts of oxytocin when one sees that familiar velvet jewelry box.
It doesn't always have to be a Tiffany blue box to get that feeling, you know.
The bold design style allows the brand logomark to be engraved on jewelry and the brand packaging.
We commissioned our trusted collaborator, Ritesh of Ritesh Ramaiah Photograhy, one of India's top fashion and lifestyle photographers to fly to New York City to photograph their most exquisite diamond jewelry pieces. The resulting, breathtaking visuals highlighted their quality craftsmanship and unique designs. We used these images to create a campaign for promotions and develop a website.
With a creative use of sans serif typeface and visual design, we created a necklace of text incorporating the brand logo for the rest of the jewelry brand identity namely business cards and letterheads giving it a unique jewelry experience. The symbol was further used as a light UV watermark across the stationary. We recommended the use of gold foil for the brand logo and a fusion of chocolate brown and rich maroon for the rest of the typefaces.
The amalgamation of all these visual elements enabled the brand stationary to stand out and convey a sense of bespoke luxury.
Perfect for Diamonds, no?
