TV Zimbo required a graphic design system for their news shows. The objective of the project was to create a contemporary and dynamic visual language that maintained a unified visual consistency across all their journalistic products. Additionally, the TV shows were customized to fit the specific timeframe and purpose of each show.

The Jornal da Hora, which aired during noon, had a color scheme of solar tones. For the Jornal da Zimbo, which aired during prime time, blue tones were used, while indigo blue colors were used for the Debate Livre, a late night debate show.

Henrique Bacana
creative direction

Ivan Barbosa
art direction
logo design
motion design
3D generalist

Andressa Hell
art direction
3D generalist

Guilherme Gimenes
motion design