Moeite
Event and identity – 2018
By putting an effort in something, the reward will get better.
In today’s society all we care about is quick and easy.
This causes an unconsciously big unsatisfied feeling amongst us.
We created an event that emphasises time and effort. In a book-cinema everyone could enjoy an hard-to-read book chapter, in a hard-to-see font, next to a hard-to-read manifesto, while drinking hard-to-drink coke and eating hard-to-get popcorn.
