Since 1884 the National Society for the Prevention of Cruelty to Children (NSPCC) is campaigning for child protection in the UK. We have been honoured to produce a short animation to update their supporters about the data protection policies of the charity.

In this director’s cut we took our time to push forward the animation of the characters. Take your time to enjoy this little world of semi-abstract cast.

Our favourite part of the video:
the kid in the playground, sliding like a pro.