We were approached by a realtor with an idea called the Reverse Referral System. Essentially, it gives realtors the opportunity to give part of their commission to a developer who referred them a client. Our goal was to construct a brand around this system so that it would not become a commodity or be replicated.

So, we renamed the company Perfect Fifth (the one note within an octave that harmonizes with the lowest and highest notes) and created a visual identity to represent harmony.