Context
TROTEC grew a lot in the last years with an agile online presence expanding to other areas beyond its core competence: machines for climate conditions, air treatment and ventilation, and measuring devices.
TROTEC grew a lot in the last years with an agile online presence expanding to other areas beyond its core competence: machines for climate conditions, air treatment and ventilation, and measuring devices.
Problem
Acquiring products and presence in the home appliances and power tools areas, a new brand strategy and product languages had to be created, as well as, portfolio increments.
Strategy & solution
I was responsible for the Home appliances. In close contact with the marketing team with performed design and competitors research, creating a complete product language for TROTEC AT HOME. This Vacuum cleaner embodies this work. Also I made the contact with the manufacturing team in China.
