Douglas Costa's profile

SENSAZIONE full automatic coffee machine | DeLonghi

SENSAZIONE full automatic coffee machine

COOPERATION: DeLonghi | 6 months | Germany, 2010 TEAM: D. Costa & D. Kussmaul - advised by P. Eckart (HfG Offenbach), DeLonghi Marketing and Design teams MY ROLE: Research, UX / ID / UI, Content Strategy


Context
As part of its project 'Design Academy' DeLonghi challenged us to envision how coffee preparation and drinking experience would/could be ten years in the future. The only technical constraint was that the machine should have an integrated milk container. 

Problem
People have less and less space and they move more and more.
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Challenge
How is the coffee drinking experience be in the future? 

Strategy & solution
Thinking the experience as the interplay of physical and digital interfaces we developed a convertible coffee machine that fits any lifestyle. The digital interface also allows the user to fine tune their coffee drink and create new combinations.
SENSAZIONE full automatic coffee machine | DeLonghi
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SENSAZIONE full automatic coffee machine | DeLonghi

Launching the project ‘Design Academy’ that year, DeLonghi challenged us to design a coffee machine that reflects future coffee drinking behavior Read More

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