Crosantino
REBRANDING & RETAIL EXPERIENCE
REBRANDING & RETAIL EXPERIENCE
Crosantino puts a new spin on the traditional concept of artisan pastry-making, turning it into a modern-day experience, complete with the services lacking in the competition thanks to a more fixed business model, all the while being based on a traditional,
familiar product that continues to be appealing, liked and convincing. With a good product and the know-how needed for a successful market launch, Crosantino strives to be unique, different and fresh. Baud has been its strategic partner throughout the brand’s complete development and for all its points of contact.
Expanding the brand
NEW POSITIONING
NEW POSITIONING
Due to the exponential recognition acquired by product quality and the need for brand expansion, we defined a new strategic approach including the decision to completely change the image, as its roots lie in the quality as opposed to being a brand with which we can interact in the retail environment or through business services.
Stemming from the same idea as a brand that’s very active on social media to the product itself (which is for group consumption), the brand is social, active and spontaneous, constantly inviting you to share moments and experiences.
We want Crosantino to exist in a new way on all fronts— when purchasing, eating and posting about it. We want to break away from old clichés about the neighbourhood bakery or that franchise only about ovens and artisanal products.
We want Crosantino to exist in a new way on all fronts— when purchasing, eating and posting about it. We want to break away from old clichés about the neighbourhood bakery or that franchise only about ovens and artisanal products.
Surprising and appealing
VISUAL UNIVERSE
For Crosantino we have created a personal brand philosophy intended to surprise the public putting a completely different spin on what one would assume a pastry and cake company offers.
KEY VISUAL
A surprising brand in its communication at all points of contact, in its day to day and in its relationship with the customer.
A surprising brand in its communication at all points of contact, in its day to day and in its relationship with the customer.
FROM A CONCEPT TO REALITY
A turnkey project which we work on from the concept of experiencing these new establishments to their implementation and completion. Each material has been carefully selected in order to transmit the new strategic lines.
Carrara marble and oak are two of the main materials employed.
EVERY DETAILS COUNTS
Conscious of the fact that our brand should be scalable to a franchise model while still offering something unique, we have meticulously created an experience using furniture exclusively designed and manufactured for Crosantino which is easily configured to grow within different spaces.
EVERY DETAILS COUNTS
Conscious of the fact that our brand should be scalable to a franchise model while still offering something unique, we have meticulously created an experience using furniture exclusively designed and manufactured for Crosantino which is easily configured to grow within different spaces.
