Meet Asha, Hult's mascot
Hult’s student body selected a wolf to be their mascot as a physical representation at school events to embody the passionate, curious and determined student.
We wanted the mascot to hold the spirit of an inspirational, maverick female leader of today – someone to look up to and admire with a very relatable human element. We chose James Ward, an illustrator from the UK because he was able to capture that whimsical spirit.
We wanted the mascot to hold the spirit of an inspirational, maverick female leader of today – someone to look up to and admire with a very relatable human element. We chose James Ward, an illustrator from the UK because he was able to capture that whimsical spirit.
There are many wolf mascots out there, so we needed to make this one special, and easy to remember. Louis Pasteur said, “Chance favours the prepared mind,” and this is what the Hult education is all about: preparing you to be able to recognise and seize opportunity, whatever shape it comes in, even if it is in a shape of a leaf, which is inspired by Hult's logo. avoided the cliche of the usual sports mascots, especially those of a more aggressive wolf.
The Ash leaf comes from the tree of knowledge and represents: life, rebirth, growth and change
Read more about the mascot on Hult's blog
Studio Fixas in Stockholm created the real costume that will appear at school events on Campus
