Treasures of Nature
Promo campaign for Mousson Atelier jewellery
This summer, our team was commissioned to create a new visual promotional campaign for the Russian jewellery brand Mousson Atelier. The company is engaged in the design and manufacturing of the exclusive jewellery. Like its products, Mousson Atelier prefer to make the promotional campaigns unusual, with creative make-ups in the images.
Concept
Previous campaigns of the brand were built primarily on abstract images in which decorations were inscribed. We decided to do it other way - all visual stories were based on the products themselves. We decided to abandon the graphic make-up and make it minimal. The main compositions in the images were made with coloured paper and were devoted to various natural motifs.
Team
Client representatives: Maria Krasnova, Alexander Sokolov
Art-direction, photography and video: Alexander Khokhlov
Image design, make-up, hairstyle, paper art: Natalia Pavlova and Uliana Makhtyuk
Production and post-production: Veronica Ershova
Photographer's assistant: Sergey Longray
Models: Anna Ilyina, Anastacia Abivu, Lika Blotskaya, Nadezhda Magai.
Usage
- Client's annual calendar
- Promotional materials: catalogues, brochures, print ad, web-banners
- Exhibitions (banners)
Behind the scenes
