evian® x Tmall — Iconic billboard.
As each year for the 11 November, Tmall China has challenged the most competitive brands of the world to twist his famous & iconic cat logo. Once again, this epic creativ challenge gave birth to one of the biggest advertising moment. I worked for the evian brand as art-director and conceptor at the Parisian agency Versus. Discover my shortlisted proposal.
As each year for the 11 November, Tmall China has challenged the most competitive brands of the world to twist his famous & iconic cat logo. Once again, this epic creativ challenge gave birth to one of the biggest advertising moment. I worked for the evian brand as art-director and conceptor at the Parisian agency Versus. Discover my shortlisted proposal.
Zoom — every detail counts.
Focusing on creation, every detail counts in the brand's international imagination: a revival of the iconic Evian mountains, like a fairy-tale snow globe, animated indefinitely in the form of a cinemagram. Live young wink, supporting the idea of detail, small characters are tempted to ascend.
Focusing on creation, every detail counts in the brand's international imagination: a revival of the iconic Evian mountains, like a fairy-tale snow globe, animated indefinitely in the form of a cinemagram. Live young wink, supporting the idea of detail, small characters are tempted to ascend.
Behind the screen — work in progress.
Layer after layer, discover below each step of the creation. The result is full crafted on photoshop, using the certified packshot product. In second time, snow flakes are animated with after effect.
