evian® — Prestige campaign.
A new sleek design for a new Prestige bottle, now with a view of the Alps. For its launch, evian called on the Versus agency to create an event-driven campaign. The idea: #DinnerFacingTheAlps, an interactive ad campaign in which evian brings the Alps to the heart of the Parisian metro, allowing each traveler to play with perspectives during a scorching summer. Realization of the shots arround the Mont-Blanc massif, with the help of a helicopter, for outstanding trompe l'oeil prints.
A new sleek design for a new Prestige bottle, now with a view of the Alps. For its launch, evian called on the Versus agency to create an event-driven campaign. The idea: #DinnerFacingTheAlps, an interactive ad campaign in which evian brings the Alps to the heart of the Parisian metro, allowing each traveler to play with perspectives during a scorching summer. Realization of the shots arround the Mont-Blanc massif, with the help of a helicopter, for outstanding trompe l'oeil prints.
Extract from the entries.
Welcome to the heart of the Alps, Franklin Roosevelt station, Paris 8: by playing with perspectives, the #DinnerFacingTheAlps campaign offers travelers an opportunity to break free from reality, allowing them to create sensational snapshots to share with their followers. The result of the activation: 1M climber in 1 week.
Welcome to the heart of the Alps, Franklin Roosevelt station, Paris 8: by playing with perspectives, the #DinnerFacingTheAlps campaign offers travelers an opportunity to break free from reality, allowing them to create sensational snapshots to share with their followers. The result of the activation: 1M climber in 1 week.
Backstage — Helicopter photography.
Discover below the aerial shots, printed on of 100m giant sticker,on the ground of the metropolitain station as well as on the ceiling. Each picture is associated with a zoom.
