Yohji Yamamoto Parfums: Niche Reimagined
HIGH FIVE YOHJI
A collection of 5 fragrances with one more that was lost to be found one day.
Each packed together with a hidden message from Designer himself.
MODE ZERO: FASHION CANNOT MAKE YOU SEXY
Experience makes you sexy. Imagination makes people sexy.
You have to train yourself, you have to study and you have to live your life.
Yohji's message in the bottle: «BE YOURSELF. YOU'RE OKAY»
NOWNESS: NEVER LOOK BACK
If you look back, you cannot make progress.
My best show will always be the next one.
Yohji's message in the bottle: «I DO NOT WANT TO LOOK BACK. IF YOU LOOK BACK, YOU CANNOT MAKE PROGRESS»
DECONSTRUCTION: PERFECT SYMMETRY IS UGLY
Everything should be asymmetrical. Perfect symmetry is ugly.
You don’t feel human beings’ hands, sweat, in perfect things. I always want to destroy symmetry.
Yohji's message in the bottle: «EVERYTHING SHOULD BE ASYMMETRICAL. PERFECT SYMMETRY IS UGLY»
DARKNESS: COLOR DISTURBS PEOPLE
Color disturbs people. I am confident in black, not in light.
But above all, black says this: I don't bother you - you don't bother me.
Yohji's message in the bottle: «BLACK IS THE FINAL SHADOW AND THE SILHOUETTE OF EVERYTHING. IT IS A SECOND SKIN FOR ME»
PARADOX: I WANTED TO PROTECT A FEMALE BODY
The basic of my design is the concept: the more women wear mannish clothes, the more they look sexy and beautiful.
Yohji's message in the bottle: «THE BASIC OF MY DESIGN IS THE CONCEPT: THE MORE WOMEN WEAR MANNISH CLOTHES, THE MORE THEY LOOK SEXY AND BEAUTIFUL»
AVANT-GARDE: I HATE THIS TENDENCY OF CONSERVATISM
It wasn’t a consequence of youth; rebellion is my life principle.
Only through covering a long path of traditions will a man be able to contrast this with something new and unique.
Yohji's message in the bottle: «IT WASN’T A CONSEQUENCE OF YOUTH, REBELLION IS MY LIFE PRINCIPLE»
THE BOX: WE FAILED TO CREATE SOMETHING INNOVATIVE
The whole idea behind the pack creating is to make something which doesn’t exist yet.
So we failed to create something innovative unless to take something from inside and put it outside.
