Unravel is packed in a bunch of meaningful layers, supporting the story behind the fragrance. The bottle has a mirror reflecting signature logo as well as the bottle owner. It is meant to communicate ‘true yourself’ - the final destination of Yohji’s journey. Yet the mirror is covered with yellow stripes to communicate obstacles to go through finding yourself.
The box is plain textured paper with literally nothing on it but embossed UNRAVEL. The true name is covered under the barcode - official name for the fragrances 07|14 or 21|38. All the packaging text is on the outer sleeve, you have to take off one to get to the fragrance. That’s how you literally peel off the unnecessary.