Michael Dodge's profile

Leslie Jones - CAB Spring Traditions

Leslie Jones – CAB Panther Traditions | Student Design Lead | March 2018
As part of a select group with knowledge of who the upcoming CAB (Campus Activities Board) Spring comedian would be, I was charged with designing the multi-format and multiple stage marketing campaign for the Comedian Leslie Jones. Leaning on her rising stardom as a Saturday Night Live performer, I designed a successful campaign that referenced the bokeh and city scenery characteristic of SNL intro graphics and incorporated a tightly-cropped headshot image asset that was mandated by her agent. As the reveal of the comedian had yet to occur during the design time frame of the project, this project required active communication between team members as normal communication channels were not secure and for the design work to take place in my supervisors secure office. As part of my work for the campaign, I was able to meet Leslie thanks to all access passes provided to me by CAB.
Leslie Jones - CAB Spring Traditions
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Leslie Jones - CAB Spring Traditions

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