FUTURE RESUME
A digital campaign to launch a new recruitment tool
that focuses on the person behind their CV.
We were tasked with creating an animation and digital campaign to support the launch of a new online recruitment tool. After talking at length with the founders, we decided the best approach to explain what it is and how to use it, was to tell the narrative between two people – a recruitment manager and a job seeker. We wanted to focus on the importance of this relationship from both sides. In finding not only the right person for the job but the right job for the person.
In over 155 countries, over 85% of employees are unmotivated and disengaged with their work, costing $7 trillion in lost productivity. This alarming statistic is the very foundation of our latest client’s new start up enterprise, that aims to revolutionise the currently flawed recruitment process. A process that doesn’t reflect and reveal who a potential employee really is and what they could achieve, but rather focuses on just their past experiences – the CV.
We also created a series of posters for trade magazines and square animated memes for social media that focuses on the Why? Do we need Future Resume. These would then inform, guide and support both the website and film.
We worked in partnership with Whitespace Studios, who designed and built the branding and website, supplying character stills and animated looping banners to populate the site, creating a full 360 package where the product and launch campaign worked synonymously.
