THE ANIMATION FACTORY
We’re always impressing the importance of an explainer video to our clients. What better way to convey what you do than an animation, that both engages and entertains as well as educates customers on your services, usp’s and ethos.
We work with agencies and production companies. But we also work with SME’s and NGO’s, many of whom are less familiar with the process of creating an animation. The unknown variable can seem daunting. We often hear the misconception that animation is ‘just cartoons’, so we wanted to create a fun video that would dispel that myth.
We laid out the 5 stages we go through in creating a product for our clients. Then we settled on the idea of creating a clockwork themed world of robotics [ in keeping with our brand ], that would be transformed by the clients in the story to reveal the human talents behind it all. We liked playing with the notion that computers and machines do a lot of the heavy lifting, that ai could replace us [ it can’t ].
Finally, after the concept was locked down we opted for a retro computer game narrative and aesthetic. We felt this was a nostalgic approach that would appeal to our core demographic, as well as help enforce the notion that creating an animation is like completing a series of levels. Only when one is complete can you progress to the next!
