8 Million Protagonists. An off-broadway play written by the streets of New York City.
New York Writes Itself began as a website that allowed people to write down all the weird and wonderful things they heard on the streets of New York - this ultimately served as inspiration for a series of Village Voice (Street Newspaper) cultural experiences. A comedy series, a letterpress exhibition and ultimately an Off-Broadway play - ‘8 Million Protagonist’
Watch the case film.
Submission via newyorkwritesitself.com and the village voice newspaper.
8 Million Protagonist poster design.
Advertising from taxi tops to time square.
8 Million Protagonists stage shots
Results
20% increase in traffic to VillageVoice.com
51 million media impressions
Sold out shows over 2 weeks in Manhattan
84 articles from editorial channels outside The Village Voice, including New York Times, Funny or Die, Fast Company, Playbill and New York Theater Review
51 million media impressions
Sold out shows over 2 weeks in Manhattan
84 articles from editorial channels outside The Village Voice, including New York Times, Funny or Die, Fast Company, Playbill and New York Theater Review
