had an existing website showcasing the companyand its objectives. However with an ever evolving market, Hero Honda decided toonline marketing strategy and revamp its website to appeak to its new age netsavvy biking audience.

The website came to be a one stop for everything on thecompany and the latest product launches. What the site also did was engage theusers in an interesting manner. A was established to provide bikerdestinations articles, games and downloads.