Date With Dad is a Father’s Day initiative designed for the Scottish whisky brand Johnnie Walker Blue Label. The campaign rewards an evening with dads so that you could spend some precious time with your dad and an all-expense-paid trip for two to the Johnnie Walker House in Beijing.

The website featured a video which was also a call for entries. John Abraham, a Bollywood movie star endorsed the brand and spoke about his relationship with his dad Abraham John, who is an architect. Social Media - Johnnie Walker Blue Label India Facebook page and online advertising were used to further the campaign. 

Date with Date - Website

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