Montenegro is a traditional amaro distilled in Bologna, Italy since 1885. It is made from a secret blend of 40 botanicals, selected by hand one by one.
To launch in USA amaro Montenegro and its secret recipe of “40 botanicals selected by hand one by one”, we created and set a hand-made outdoor campaign in the most important club-districts of New York.
Executive Creative Director - Michele Mariani
Creative Director / Art - Andrea Lantelme
Creative Director / Copy - Federico Bonenti
Graphic Designer - Lorenzo Petrantoni
Silver ADCI 2018