"For Lavazza ‘Yes! We’re open’ means freedom from the old.
Taking a different path. Going to a new World".
Muhammad Yunus NOBEL PRIZE FOR PEACE 2006
This year Lavazza with "Yes! We're Open" is launching a universal message of inclusion and equality.
Coffee brings people together and café is the most democratic place in the World.
No matter who you are, you're always welcome.
That's why we turned a simple message that everyone knows, into a big promise.
Into a real declaration of freedom.
Film Manifesto
Manifesto
Case History
Poster Campaign
Photos
CREDITS
Executive Creative Director: Michele Mariani
Creative Director Copy: Federico Bonenti
Creative Director Art: Andrea Lantelme
Graphic Designer: Michela Repellino
Digital Creative Directors: Gabriella De Stefano, Paolo Fenoglio
Photographer: Alex Prager
Luerzer's Archive: Vol.3 2022
NY Festival 2023: Shortlist Purpose-Empowerment-Social Justice, Shortlist Public Relations-Best Use-Multicultural
ADCI 2023: Bronze, Shortlist Industry Craft Photography
EPICA AWARDS 2023: Silver Publication Design, Shortlist non-alcoholic beverage, Shortlist Photography
