BLOOD DONATION - AWARENESS CAMPAIGN
The French institute of blood and the French Federation of Volunteer Blood Donation want to raise awareness young people 18 to 25 aged about the importance of blood donation.
They wish to solicit citizen engagement and inform further the young audience about the course, the blood donation conditions and benefits from this free act.
The aim is to increase the number of blood donors aged 18 to 25, change the mentalities regarding reluctance to donate blood.
The aim is to increase the number of blood donors aged 18 to 25, change the mentalities regarding reluctance to donate blood.
Informations about blood donation : how does it work, who need it, the contra-indications, where donate blood.
The aim was to push the informations about blood donation.
To inform concisely, to arouse interest and convince the young audience to donate blood. It was difficult to find a smooth way to speak solicit young people to donate blood without being strict. The idea is to change the mentalities and to tell them that sometimes is good to do a good thing. You can enjoy have fun as do good acts to save people and be solidary. So I choose to employ a dynamic and attractive tone diverting day-to-day humorisitic expression about gesture. I employed visual codes from the social network Instagram : format, filtered images, instantaneity. Which is used a lot by the young people so its put the idea of blood donation as a daily act, its uninhibit it.
I confronted two contexts : a funny time and an other time
more serious.
more serious.
The principal message of the campaign.
The format of the awareness campaign will be accessible in the partner institutes, collect centers, hospitals, infirmaries and diffused in places frequented by this audience.
Designed by Morgane Tanguy
