Muharram 2018
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Short Background:
54 second Ident in remembrance of the event occurred around 1400 years ago (680 AD) on the 10th of Muharram, also known as Ashura. On this day the grand son of Prophet Muhammad pbuh (Imam Hussain) was brutally martyred with his household, sons, brothers and friends by the forces of Yazid (the unlawful and tyrant ruler) , after besieging  and suspending their water supply for couple of days. Hussain a.s who fought courageously for saving religion, brutal rule and oppression created example for the rest to come, for standing up against tyranny and oppression. Every year on this day  thousand of Muslims march, mourn, pay tribute and send salutations on Hussain a.s and their household (who were later taken as prisoners) in remembrance of their sacrifice .

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StoryBoard:

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Style frames from Ident video.

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Project Ident:
Please change display setting to 720p HD for better visual experiance.
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Alternative Video Link : https://vimeo.com/291477894

Concept and Brief are mentioned here.

Brief and Foreword:
we have deviated a little from conventional idents for Muharram and still tried to portray the pure narrative with in a minute time. The brief was to be specific with the main story and task was to be carried out with in 8 working days.

Concept and Depiction:
The basic Idea was to depict the family tree of Prophet Muhammad pbuh (Hussain and Household) who were brutally massacred on the land of Karbala.

-The Tree in gold depicting a tree of hope, the blessed progeny of prophet pbuh and the gold it self is (noor / precious light) of guidance that illuminated the world with knowledge and wisdom.
-The rocky Terrain is referring to tough conditions on land of Karbala.
-The sun eclipse and wings with blades are depicting that the noor/ light was blocked by the evil forces and the weapons / blades are representing the use of brutal force and bloody massacre.

Story:
First shot is depicting the Shajra e tayyaba (the pure progeny tree) illuminating in hard and tough circumstances.
Second shot is clear portrayal of noor / light being blocked by another sphere , a parallel evil force that surrounded the sun. On complete takeover it released its full evil dark and brutal version which was later seen in Karbala story.
Third fourth fifth and sixth shots are representation of the weapons being hit to the pure progeny (the offspring of prophet pbuh) and the spill of gold from wounds are representing the pure blood that shed on the land of Karbala.
Seventh shot is a special tribute paid in gold to the head of imam Hussain a.s that was later separated/ beheaded by brutal forces and raised for display on weapon.
Eighth shot has clear visuals of helmets representing the heads of all the martyrs who sacrificed their life for religion and protection of Imam Hussain a.s.
Ninth shot is tribute to the remaining members of the household in form of barren tree, specially women, their tents were looted and later the yazid forces stripped the women of their jewelry. Hussain's sister Zainab along with other women were taken as prisoners.
Thus depicting the destruction of the family tree which had illuminated the world is now barren.
Fire and massacre is visible all over the terrain.
Last shot is the Logo, written in Urdu saying Shah Ast Hussain, its a Persian sentence meaning (king is Hussain a.s).

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Thank You For Watching

Credits:
Department Head : Abdul Rauf Khalid
Vice President : Yasir Ali
Art Director : Ammad Khan
Creative Labour : Zain Namdar, Muhammad Farooq, Atif Ahmed, Najam Atiq , Umair Khan, Jawaid Jameel, Muhammad Noshad , Muhammad Basit, Farhan Ahmed, Waleed Mukhtar.
Vo : Syed Rehan Haider.

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Participant of CGTrader Digital Art Competition


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Muharram 2018
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1383
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Published: