The aim for this project was to produce campaign material for a cause of our choice, highlighting the seriousness of said cause and putting light on it. The issue I decided to look into was mental health problems, mainly in men, as I personally feel this is a huge issue at the moment, with later research within the project heavily supporting this. The message behind the designs I produced actually came to me quite fast as I discovered most campaigns focused mainly on men not opening up, but not covering some of the key potential reasons why, one of which being that most men don’t see mental health as big of an issue compared to physical health. With this, I decided to use said fact as the talking point of the poster designs, the final poster combing a brain and a heart together, stating mental and physical health are as important as each other.
