This project was set by RBH Creative Communications, producing work for Church End Brewery for their Christmas campaign advertising a seasonal, festive beer. I think that aiming towards working on this brief was an easy decision for me right from the start, as this was one of two projects that centred around advertisement design, something I personally think can bring out a person’s peak design skills, as it requires creating imagery to work with the product and branding, but to also create something clever that will stick with the desired audience. Working on this brief did bring up some challenges, especially in terms of working out the right message for the posters; ones that would appeal well and seem very comedic with the target audience, without being problematic to those outside of it, and due to the fact it’s advertising alcohol, suggesting that the product itself won’t improve the audience in anyway, while still implying that it’s a great drink. These were just a few of the tasks that I hadn’t anticipated before starting, which led to many changes in the campaign throughout, challenging my communication skills.
