The Farmer’s Regalia is a new craft beer, which is ethically brewed, with all recycled and sustainable materials. With a marketing campaign of shining a light on the ever-decaying drought troubles in Australia. With proceeds supporting the Drought Angels.

My advertisement posters are of the standard beer adverts, with an image of the product supported by a slogan. I took product shots of my beer in the natural environment of the Enoggera reservoir to communicate an environmentally aware, earthy, organic brand identity. The product range consists of a schooner beer glass, beer coasters, beer bottles and beer cans.

The intent behind the brand shots were to appeal to young adults with a hip, fresh dressed model showing the beer in front of a natural background. The shots focused on conveying a fun yet serious, playful and masculine brand Identity.