Client & Brief
Victa is an iconic Australian brand and global exporter of lawn-care products with a history spanning more than 65 years. They sought to enhance their conference/expo exhibitions through AR-driven product experiences.
User Experience
A tablet based AR app added digital touch points to real-life products such as mowers and trimmers, adding on-demand interactive animations and videos which educated on product features,. For example, tapping on a part of an appliance revealed a video or cutaway view explaining battery life, ease of use or product effectiveness.
Outcome
Equipped with a realistic and safe way to demonstrate powered outdoor equipment, exhibitors were able to extend visitor engagement times by as much as 500%.
