The 2018 Red Friday Flag was designed to push the boundaries of the Chiefs brand while also honoring everything that the brand stands for. In order to achieve this effect we created a new "Chiefs Kingdom" logo that would be prominently featured alongside many brand recognizable icons such as BBQ, 142.2, Arrowhead and more. 

This flag was sold on the Friday before the Chiefs 2018 regular season began with net proceeds benefiting Ronald McDonald Charities of Kansas City. 

Sketches & Background Icons

Final Product

Player Social Media Assets

Influencer Campaign

Additional Merchandise Created

Thank you!