In 2017 the Chiefs made it to the NFL Playoffs after their second straight AFC West title. They were primed and ready for a playoff campaign. In years past they have just relied on the "This is Chiefs Kingdom" campaign, but we set out to stand out with a integrated marketing campaign for the playoffs. Through many weeks of research we developed a "Fear Nothing Attack Everything" playoff tagline. This was inspired by the famous phrase Eric Berry said about his battle with cancer.
Throughout this campaign we set out to achieve a relevant branded message that all of Chiefs Kingdom would rally behind.
We created branded assets for influencers, videos, billboards, posters and rally towels promoting the message
Branded Assets for Influencers
Billboards & Posters
Rally Towels for 70,000 fans