To promote two new Nike shoes, Huarache Extreme and Presto Extreme in Greater China (Mainland China, Hong Kong, Taiwan & Macau), Studio Yuan was happy to responsible for the key visual of the school season for Nike.
The whole project includes Tagline design of both simplified Chinese and traditional Chinese fonts as well as the implementation of the visual identity in terms of different sizes and proportions.
“ This message is like a bold challenge sent from young athletes.
In Chinese it means “Check out my game when we meet in school” literally.
It’s talking about style (new gears) as well as performance (new moves got in summer). And back-to-school always has this insight of kids cannot wait to show off the new version of themselves after a long summer holiday and nobody likes to be looked down on.” — Nike Team
Since Aug.9 the project is seen in Nike shops in different cities in Greater China. Such as Shanghai, Beijing, Hong Kong, Taipei, Tsingtao, Hangzhou ......
Shanghai & Hangzhou
Special thanks go to Ms.Ong, Manager from Nike Brand Design, Greater China.