Connecting Australian businesses with academic researchers to create innovation.
Creating the future of technology
UNSW's TechConnect is a unique program out of UNSW, focused on the commercialisation of research and connecting academics with SME businesses in NSW. Funded by the NSW Department of Industry and working to the KPIs of community and regional outreach, creating jobs and RoI for NSW and producing stronger collaboration between industry and research, we worked with the University and Government to create engagement programs and processes around this.
Brand Identity and Collateral
Creating a robust brand identity
TechConnect needed a brand architecture that fit within UNSW and the Department of Industry and was strong enough to stand up alone and have programs branded underneath it. The brand identity created included a suite of print and digital materials, which can be easily updated and adjusted as the program grows and adapts.
TechConnect needed a brand architecture that fit within UNSW and the Department of Industry and was strong enough to stand up alone and have programs branded underneath it. The brand identity created included a suite of print and digital materials, which can be easily updated and adjusted as the program grows and adapts.
Creating innovation through collaboration, some of the engagement programs Visual Metrics helped design and run include:
FlashBuilds
FlashBuild Programs provide a premium opportunity for community engagement, simulating new business opportunities, fostering collaborative relationships and generating positive media and public relations.
Workshops
Working with industry and researchers to establish where they require support in working together and commercialising research, TechConnect created a selection of short courses intended to assist during the different stages of innovation. These workshops are run by industry and UNSW staff and have been continuously booked out to date.
TechCards
The innovative card game was designed with the aim to get conversations started on the implementation of current and emerging trends and technologies targeted at achieving higher levels of innovation, while highlighting the fact that innovation can happen in any industry.
TechConnect's successes to date
Over the past 12 months, TechConnect has delivered over 20 training programs, forums and networking events for hundreds of SMEs and innovators. They have provided subsidised research and support to over 30 businesses and generated over five new jobs. Since updating the website and customer engagement flows, there has been a quadrupling in enquiries.
