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    PropertyAnt is a pre-funding start-up which needed a Minimal Viable Product (MVP). Taking its users through a set of questions, it segments Austr… Read More
    PropertyAnt is a pre-funding start-up which needed a Minimal Viable Product (MVP). Taking its users through a set of questions, it segments Australian property investors into categories and offers a list of opportunities which best meet their needs. The algorithms running it are complicated and have taken several years to build – Visual Metrics was engaged to handle the rest of the launch in bootstrap mode; brand identity, ui/ux and application design and all marketing material. Visual Metrics looked at the most pragmatic approach to build the user journey in an engaging way, generate a personalised digital infographic and create all relevant marketing material such as a video, infographic and investor presentation. Read Less
    Published:
Property Ant
Property investment simplified

Client: Property Ant
Type of work: Branding, Microsite, Dashboard, Explainer Video

PropertyAnt is a pre-funding start-up which needed a Minimal Viable Product (MVP). Taking its users through a set of questions, it segments Australian property investors into categories and offers a list of opportunities which best meet their needs. The algorithms running it are complicated and have taken several years to build – Visual Metrics was engaged to handle the rest of the launch in bootstrap mode; brand identity, ui/ux and application design and all marketing material.

Visual Metrics looked at the most pragmatic approach to build the user journey in an engaging way, generate a personalised digital infographic and create all relevant marketing material such as a video, infographic and investor presentation.