“My brief was to illustrate that very first coffee cart in a New Yorker magazine style,” recalls Daron. “I needed to show Fuel’s clientele as professional, busy and sophisticated and to make use of the brand’s rustic colour palette.”
Emerging from the brief was the very dapper coffee connoisseur Mr Brown, in all his wonderful shades of coffee hues. Working within the confines of a limited palette can sometimes be challenging. Daron, however, clearly used the earthy tones to great effect, highlighting the brand’s quality and luxury cues.